| Aton Pharma Introduces Expanded Distribution of Lacrisert(R ...
LAWRENCEVILLE, N.J., Jan. 24 /PRNewswire/ -- Aton Pharma, Inc., a global specialty pharmaceutical company, announced today that it has launched an expanded, comprehensive distribution program that incorporates sampling, reimbursement assistance and patient education resources, for the dry eye medication Lacrisert(R) (hydroxypropyl cellulose ophthalmic insert). Lacrisert is a unique preservative-free, once-daily*, sustained release prescription insert that helps to retain moisture, stabilize the tear film, and lubricate the eye. "As part of Aton's mission to ensure patient access to important therapies, we have established supply chain and commercialization processes to make certain Lacrisert is well-supported and readily available to patients," said Michael G. Wells, Chief Executive Officer of Aton Pharma.
Spirituality Helps Older Black Women Beat Hypertension
WEDNESDAY, Nov. 7 (HealthDay News) -- Spirituality helps older black American women with high blood pressure stick to the drug regimens that keep the condition under control, new research suggests. Older black Americans tend to have poorer anti-hypertensive medication adherence than either younger blacks or white patients, even though adherence helps reduce hypertension-related health problems and deaths, noted a team from the University of Pennsylvania School of Nursing. This study included 21 black women, average age 73, who were members of a Program of All Inclusive Care for the Elderly. The women had been diagnosed with hypertension for an average of 16.7 years, and they were taking an average of 3.3 prescriptions to battle the condition. All the women said they used their spirituality to manage their medication adherence.
User-Generated Content Is Junk
Only a small percentage consisted of advertiser-generated videos. Many are clips from TV shows that are getting in under the radar. Whether posting such items is illegal or not, I would argue that when one person decides to self-edit a clip from The Daily Show, you are talking about user-generated media because some amateur at home is playing producer, editor, and distributor. Most, though, range from Smosh's plush cat stories to my 6-year-old son's "icicle" school play. Search YouTube.com for people or brands, and the numbers tell the story. There were 4.3 million people who went out of their way to watch an amateur Hillary Clinton ad. There are 1 million-plus views of an amateur Hillary-bashing video that lasts more than 10 minutes. That is a level of engagement—by a critical mass of people—that surpasses the impact of a 30-second ad that costs, say, $20,000 to run and may or may not be seen by its intended audience.
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